Open loop marketing

    Research design:  classification The research the design may be classified into exploratory, descriptive and conclusive (cause and effect) Exploratory: Exploratory research design is commonly known as unstructured informal research.  It is done to know more information when the researcher doesn’t know much about the problem.  It is  qualitative. Result: tentative   Conclusive: Conclusive research design is a structured design and formal. Research is structured and formal.  Sample size is high. Data analysis is quantitative. Result: conclusive Explorative research is classified into two 1.       Direct 2.       Indirect   Direct they are two kinds 1.      Focus group interviews: non-structured and natural manner. Example: group discussion 2.     Depth interviews: non-structured Example: personal interviews.  In here the questions are open-ended questions. Example:  How do you see your future? In direct, there is one kind 1. Pr