Open loop marketing

  What is Service Marketing A service is an act, deed, performance or a rendering offered by one person to another. In a literal sense a service does not involve the transfer of any tangible commodity. Five categories of service a company can offer 1)      A pure tangible good, like screw or lubricant, with no service accompanying the product. 2)       A tangible good with accompanying service, like CNC lathe. 3)       A hybrid, where the offer consists of more or less equal parts of goods and services such as – restaurants which are patronised both for their food and service. 4)        A major service with accompanying minor goods and services. For example, airline passengers are provided with some food and drinks etc., during the air travel. 5)       A pure service, like consultancy.

    What Is Services Marketing? Answer : Services marketing is marketing of services.  It refers to the promotion of economic activities offered by a business to its clients who may be individuals or corporates. Some of the examples of the services could be telecommunication services, financial services, professional services, entertainment services, health care services, etc.   Service Marketing is one of the specialized branches of marketing. Explain The Types Of Services? Answer : The services are majorly classified into two type:  Core Services:  A service that is the outcome of the primary transaction.  Example:  A service of the teacher or service of a hair stylist. Supplementary Services:  An additional service given on purchase of a tangible product.   Example:  Home delivery service offered by restaurants on minimum order bill. What Are The Principles Of Services Marketing? Answer : When a prod...

       service quality dimensions 1. reliability: reliability means that the company delivers on its promises - promises about delivery, service provision, problem resolutions and pricing. 2. tangibility: since services are intangible, customers derive their perception of service quality by comparing the tangible associated with these services provided . it is the appearance of the physical facilities , equipment , personnel and communication material. 3  responsiveness: it is willingness to help customers and provide prompt service. this dimension emphasize attentiveness and promptness in dealing with customers requests questions , complaint  and problems.   4. assurance: it means to inspire trust and confidence . assurance is defined as employees knowledge of courtesy and ability of the firm and its employees to inspire trust and confidence. 5. empathy: it means to provide caring individualized attention the firm provides its customers. in some count...