WHAT IS SERVICE MARKETING? | LAST MINUTE RUSH

What is Service Marketing

A service is an act, deed, performance or a rendering offered by one person to another. In a literal sense a service does not involve the transfer of any tangible commodity.

Five categories of service a company can offer

1) A pure tangible good, like screw or lubricant, with no service accompanying the product.

2) A tangible good with accompanying service, like CNC lathe.

3) A hybrid, where the offer consists of more or less equal parts of goods and services such as – restaurants which are patronised both for their food and service.

4) A major service with accompanying minor goods and services. For example, airline passengers are provided with some food and drinks etc., during the air travel.

5) A pure service, like consultancy.

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