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WHAT IS SERVICE MARKETING? | LAST MINUTE RUSH

 What is Service Marketing

A service is an act, deed, performance or a rendering offered by one person to another. In a literal sense a service does not involve the transfer of any tangible commodity.

Five categories of service a company can offer

1)     A pure tangible good, like screw or lubricant, with no service accompanying the product.

2)      A tangible good with accompanying service, like CNC lathe.

3)      A hybrid, where the offer consists of more or less equal parts of goods and services such as – restaurants which are patronised both for their food and service.

4)       A major service with accompanying minor goods and services. For example, airline passengers are provided with some food and drinks etc., during the air travel.

5)      A pure service, like consultancy.


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