Open loop marketing

  INBOUND MARKETING it is a type of methodology that attract the attention of prospects as well as new customers via informative and useful content creation and unique experiences are made to cater to the specific needs and buying behavior of the prospective customers.   Inbound marketing refers to the methods by which attracting customers towards your website so that you have to spend a minimal amount of resources to acquire them.   Inbound marketing focuses on creating quality content that pulls people into your website and business. These people may already be searching online for the answers, they may be researching our industry, they may be visiting our competitors' website and they may be in a stage to decide whether they need a product from our website or from competitors.   So our ultimate goal is to have content that matches the expectation and leads to the buying process thereby attract in the interested prospects. By transforming the content ...

WHITE HAT SEO It refers to the methods that we incorporate in our website which improves the search ranking of the website on a search engine results page. Search engines’ terms of service is not violated and the integrity of the website is maintained. Some of the methods of white hat SEO are : Good quality content and services offered via the website Optimising the website for fast loading in desktop as well as in mobile devices Using keyword on which method tax which are descriptive and search engine friendly. Creating a simple and easy to navigate website to enhance user experience. Violating terms of service can get your website banned from Google as well as from other search engines. Implementing your webpages with white hat SEO practices is the best way to create an ethical and sustainable website.   BLACK HAT SEO It refers to a set of methods that are used to increase the websites’ or web pages’ rank in the search engine results by violating the terms of s...

  ON PAGE SEO On page search engine optimisation is the process of optimising the web page contents of your website to enhance your visibility in search engines. some of the practices of contest procedure includes optimising the headings, contents, internal links as well as URLs. Optimising your individual web pages will help to rank higher and get more relevant traffic from the search engines. Both content as well as the HTML source code of a page should be optimised so as to rank better in search engine results. relevant content should be published as soon as the quality of content should be high in order to rank higher in the search engine. The process also includes victimizing the headlines also including images which are relevant which creates a better user experience. Decimal factors can gate trustworthiness among users.   OFF PAGE SEO Off page search engine optimisation are the efforts which are taken outside the website to improve its visibility in search en...

  Search Engine Optimisation  is the process of improving your site visibility in Google search results. The more visibility your website get in the Google search result, the more likely you will be getting more traffic to your website and hence attract prospective as well as existing customers to the website and enhance the sales. Search engine optimisation is a fundamental part of digital marketing. The main use of search engines to find relevant information about products and services to the users with ease.  Hence it is important to have greater visibility of your website as well as your webpages in the search engine result page to have an edge over the competitors.   How does Search Engine Optimisation work? Google is one of the major search engines in the world. Google use bots to search for relevant information by searching from site to site thereby collecting relevant information from those pages and then it put all of them in Index. Several algorithms are us...

  Cost Per Mille (CPM) Cost per Mille is also known as Cost per 1000 impressions. It is the price that a marketer would have to pay to get 1000 campaign impressions. It usually depicts the price of 1000 digital advertisement impressions on a single webpage. CPM is one of the common methods for pricing web ads. CPM is best suited for a campaign which is focusing in enhancing brand awareness.     Cost Per Click Cost Per Click Is also called Pay Per Click, is a model which is used to get traffic into websites. In CPC, the advertiser pays the publisher which can be search engine, website owner, when the advertisement is clicked. When the advertiser's budget is hit, then the advertisement is removed from the rotation for the remainder of the billing period. Average cost per click = Total cost of clicks / Total number of clicks.  

BOUNCE RATE Bounce rate is the number of visitors entering the website through landing page and leave the website without exploring further webpages in he website. Bounce rate = (Number of visitors landing on a webpage/Number of visitors leaving the website through that web page)*100 More the number of bounces, more will be the bounce rate High bounce rates (more than 60%) are considered bad. Bounces are always single page sessions.   EXIT RATE Exit rate of a webpage is the percentage of visitors who left the website through that particular webpage. These visitors may have opened and viewed more than one webpage in a session. These visitors may went to other website from a particular webpage after visiting other webpages in our website. Exit rate = (Number of visitors leaving the website from a particular page/Number of visitors visiting that particular page)*100