ON PAGE & OFF PAGE SEO

 

ON PAGE SEO

On page search engine optimisation is the process of optimising the web page contents of your website to enhance your visibility in search engines. some of the practices of contest procedure includes optimising the headings, contents, internal links as well as URLs.

Optimising your individual web pages will help to rank higher and get more relevant traffic from the search engines. Both content as well as the HTML source code of a page should be optimised so as to rank better in search engine results. relevant content should be published as soon as the quality of content should be high in order to rank higher in the search engine. The process also includes victimizing the headlines also including images which are relevant which creates a better user experience. Decimal factors can gate trustworthiness among users.

 

OFF PAGE SEO

Off page search engine optimisation are the efforts which are taken outside the website to improve its visibility in search engine results. Backlinking is one of the important methods by which we can drive traffic to the website. If a website is having high quality content the it is more likely to have references from other websites. This reference from other websites are called as backlinks. Higher the rankings depict greater the exposure. It indirectly means more links, more visits and more social media mentions. Backlinking is one of the most popular as well as the one of the most effective off page search engine optimisation technique. By this method you can have an edge over your competitors and rank your website to the higher position in search engine results page.