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WHITE HAT & BLACK HAT SEO



WHITE HAT SEO

It refers to the methods that we incorporate in our website which improves the search ranking of the website on a search engine results page. Search engines’ terms of service is not violated and the integrity of the website is maintained. Some of the methods of white hat SEO are :


Good quality content and services offered via the website


Optimising the website for fast loading in desktop as well as in mobile devices


Using keyword on which method tax which are descriptive and search engine friendly.


Creating a simple and easy to navigate website to enhance user experience.


Violating terms of service can get your website banned from Google as well as from other search engines. Implementing your webpages with white hat SEO practices is the best way to create an ethical and sustainable website.

 

BLACK HAT SEO

It refers to a set of methods that are used to increase the websites’ or web pages’ rank in the search engine results by violating the terms of service of search engines. These practices can result in the website being banned from the search engine and affiliate sites. 


Black Hat SEO can give short success to increase traffic to your site but the chances of getting your site banned from Google as well as from other search engines are very high. It can also have devastating effects on your rankings as well as traffic.


Black hat SEO is not a viable technique for a long-lasting website. Some of the black hat SEO tactics are content automation, hidden text or links, guest posting network, automated queries to Google creating pages for domains with duplicate content keyword stuffing etc.

 


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