Skip to main content

BOUNCE RATE & EXIT RATE

BOUNCE RATE

Bounce rate is the number of visitors entering the website through landing page and leave the website without exploring further webpages in he website.

Bounce rate = (Number of visitors landing on a webpage/Number of visitors leaving the website through that web page)*100

More the number of bounces, more will be the bounce rate

High bounce rates (more than 60%) are considered bad.

Bounces are always single page sessions.

 


EXIT RATE
Exit rate of a webpage is the percentage of visitors who left the website through that particular webpage.

These visitors may have opened and viewed more than one webpage in a session.

These visitors may went to other website from a particular webpage after visiting other webpages in our website.

Exit rate = (Number of visitors leaving the website from a particular page/Number of visitors visiting that particular page)*100

 

Comments

Post a Comment

Popular posts from this blog

Value Analysis and Value Engineering

Value Analysis is a standardized, multi-skilled team approach which aims at ascertaining the lowest cost way and guaranteeing the highest worth to complete the functions of a product, process or service. Value analysis means to evaluate product functions and value-to-cost ratios, and to find opportunities for costs reduction. Value Engineering denotes to the design stage. This methodology is commonly used for new products, therefore the same principles and techniques to pre-manufacturing stages such as concept development, design and prototyping are applied. Image source: Learnpick.in To sum up, VA / VE is a systematic and systemic method to increase the value of an item, which can be a product, system, process, procedure, plan, machine, equipment , tool, service or working method. Function analysis is measure of VA as its purpose is to recognize product functions compared to cost and price; design and construction assessment is done through VE with the goal of excluding elements whic...

scaling techniques

  A Classification of Scaling techniques   SCALING TECHNIQUES ARE CLASSIFIED INTO TWO   Comparative   Non-comparative     Comparative scales  involve  the direct comparison of stimulus objects. Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.   Under comparative they are four kind of techniques   1.paired  comparison   2.rank order   3.constant sum   4.q sort  and other  procedures     In non-comparative scales, each object is scaled independently of the others in the stimulus set. The resulting data are generally assumed to be interval or ratio scaled.   Under non comparative scales they are two kinds   1.continuous rating scales   2.itemized rating scales   Again,  under itemized scaling they are three kind   1.likert   2.semantic differential   3.stapel     Paired comparison ...

Research Design

    Research design:  classification The research the design may be classified into exploratory, descriptive and conclusive (cause and effect) Exploratory: Exploratory research design is commonly known as unstructured informal research.  It is done to know more information when the researcher doesn’t know much about the problem.  It is  qualitative. Result: tentative   Conclusive: Conclusive research design is a structured design and formal. Research is structured and formal.  Sample size is high. Data analysis is quantitative. Result: conclusive Explorative research is classified into two 1.       Direct 2.       Indirect   Direct they are two kinds 1.      Focus group interviews: non-structured and natural manner. Example: group discussion 2.     Depth interviews: non-structured Example: personal i...