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BOUNCE RATE & EXIT RATE

BOUNCE RATE

Bounce rate is the number of visitors entering the website through landing page and leave the website without exploring further webpages in he website.

Bounce rate = (Number of visitors landing on a webpage/Number of visitors leaving the website through that web page)*100

More the number of bounces, more will be the bounce rate

High bounce rates (more than 60%) are considered bad.

Bounces are always single page sessions.

 


EXIT RATE
Exit rate of a webpage is the percentage of visitors who left the website through that particular webpage.

These visitors may have opened and viewed more than one webpage in a session.

These visitors may went to other website from a particular webpage after visiting other webpages in our website.

Exit rate = (Number of visitors leaving the website from a particular page/Number of visitors visiting that particular page)*100

 

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