Skip to main content

INBOUND & OUTBOUND MARKETING

 



INBOUND MARKETING

it is a type of methodology that attract the attention of prospects as well as new customers via informative and useful content creation and unique experiences are made to cater to the specific needs and buying behavior of the prospective customers.

 

Inbound marketing refers to the methods by which attracting customers towards your website so that you have to spend a minimal amount of resources to acquire them.

 

Inbound marketing focuses on creating quality content that pulls people into your website and business. These people may already be searching online for the answers, they may be researching our industry, they may be visiting our competitors' website and they may be in a stage to decide whether they need a product from our website or from competitors.

 

So our ultimate goal is to have content that matches the expectation and leads to the buying process thereby attract in the interested prospects. By transforming the content in our website according to the customer's needs and interest will attract inbound traffic which can then be converted and delighted over time.

 

OUTBOUND MARKETING

Outbound marketing is a traditional method of marketing where the marketer reaches out paper to know if they are interested in a product.

 

Outbound strategies take lots of time and effort and it may or may not yield results. Outbound marketing includes TV commercials, radio advertisements, print advertisements, newspaper advertisements, radio advertisements, brochures or catalogs, trade shows.

 

Various difficulties related to outbound marketing is difficulty in tracking return on investment, increasing blocking techniques, high cost, low yield.

 

In outbound marketing, we are pushing our marketing message to the target audience for a response, a lead and new business.

Labels:

Comments

Post a Comment

Popular posts from this blog

WHITE HAT & BLACK HAT SEO

WHITE HAT SEO It refers to the methods that we incorporate in our website which improves the search ranking of the website on a search engine results page. Search engines’ terms of service is not violated and the integrity of the website is maintained. Some of the methods of white hat SEO are : Good quality content and services offered via the website Optimising the website for fast loading in desktop as well as in mobile devices Using keyword on which method tax which are descriptive and search engine friendly. Creating a simple and easy to navigate website to enhance user experience. Violating terms of service can get your website banned from Google as well as from other search engines. Implementing your webpages with white hat SEO practices is the best way to create an ethical and sustainable website.   BLACK HAT SEO It refers to a set of methods that are used to increase the websites’ or web pages’ rank in the search engine results by violating the terms of servi
13 comments
Read more

scaling techniques

  A Classification of Scaling techniques   SCALING TECHNIQUES ARE CLASSIFIED INTO TWO   Comparative   Non-comparative     Comparative scales  involve  the direct comparison of stimulus objects. Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.   Under comparative they are four kind of techniques   1.paired  comparison   2.rank order   3.constant sum   4.q sort  and other  procedures     In non-comparative scales, each object is scaled independently of the others in the stimulus set. The resulting data are generally assumed to be interval or ratio scaled.   Under non comparative scales they are two kinds   1.continuous rating scales   2.itemized rating scales   Again,  under itemized scaling they are three kind   1.likert   2.semantic differential   3.stapel     Paired comparison   An activity for evaluating a small range of options by comparing them against each other.     Rank order scaling   Respondents are presented with sev
5 comments
Read more

highlights of union budget 2021

 UNION BUDGET 2021 From a common man perspective there was an expectation that there would be some sort of covid access or wealth tax or some provision that will transfer wealth from the individual's pocket to the government . In a major relief to all unlike previous budgets there was no major changes in tax this year. instead what we got was a budget built around health hope and growth . Health care and wellness Allocating 3.2 lakh 83 thousand crores this was an increase of 137 percent over last year and the money will be used to setup 30,000 rural and urban . health and wellness centres. In the 2,83,000 crores  35,000 crores has been allocated for vaccine (corona). by the way  finance minister gave  a commitment of providing additional funds if required. Growth  and investment : MANUFACTURING: Laid out proposals for creation of mega textiles parks over three years. INVESTMENT PERSPECTIVE: One of the increase of FDI from the current 49% to 74% in insurance companies with some guar
Post a Comment
Read more