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INBOUND & OUTBOUND MARKETING

 



INBOUND MARKETING

it is a type of methodology that attract the attention of prospects as well as new customers via informative and useful content creation and unique experiences are made to cater to the specific needs and buying behavior of the prospective customers.

 

Inbound marketing refers to the methods by which attracting customers towards your website so that you have to spend a minimal amount of resources to acquire them.

 

Inbound marketing focuses on creating quality content that pulls people into your website and business. These people may already be searching online for the answers, they may be researching our industry, they may be visiting our competitors' website and they may be in a stage to decide whether they need a product from our website or from competitors.

 

So our ultimate goal is to have content that matches the expectation and leads to the buying process thereby attract in the interested prospects. By transforming the content in our website according to the customer's needs and interest will attract inbound traffic which can then be converted and delighted over time.

 

OUTBOUND MARKETING

Outbound marketing is a traditional method of marketing where the marketer reaches out paper to know if they are interested in a product.

 

Outbound strategies take lots of time and effort and it may or may not yield results. Outbound marketing includes TV commercials, radio advertisements, print advertisements, newspaper advertisements, radio advertisements, brochures or catalogs, trade shows.

 

Various difficulties related to outbound marketing is difficulty in tracking return on investment, increasing blocking techniques, high cost, low yield.

 

In outbound marketing, we are pushing our marketing message to the target audience for a response, a lead and new business.

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