Open loop marketing

  What is Service Marketing A service is an act, deed, performance or a rendering offered by one person to another. In a literal sense a service does not involve the transfer of any tangible commodity. Five categories of service a company can offer 1)      A pure tangible good, like screw or lubricant, with no service accompanying the product. 2)       A tangible good with accompanying service, like CNC lathe. 3)       A hybrid, where the offer consists of more or less equal parts of goods and services such as – restaurants which are patronised both for their food and service. 4)        A major service with accompanying minor goods and services. For example, airline passengers are provided with some food and drinks etc., during the air travel. 5)       A pure service, like consultancy.

    What Is Services Marketing? Answer : Services marketing is marketing of services.  It refers to the promotion of economic activities offered by a business to its clients who may be individuals or corporates. Some of the examples of the services could be telecommunication services, financial services, professional services, entertainment services, health care services, etc.   Service Marketing is one of the specialized branches of marketing. Explain The Types Of Services? Answer : The services are majorly classified into two type:  Core Services:  A service that is the outcome of the primary transaction.  Example:  A service of the teacher or service of a hair stylist. Supplementary Services:  An additional service given on purchase of a tangible product.   Example:  Home delivery service offered by restaurants on minimum order bill. What Are The Principles Of Services Marketing? Answer : When a prod...

       service quality dimensions 1. reliability: reliability means that the company delivers on its promises - promises about delivery, service provision, problem resolutions and pricing. 2. tangibility: since services are intangible, customers derive their perception of service quality by comparing the tangible associated with these services provided . it is the appearance of the physical facilities , equipment , personnel and communication material. 3  responsiveness: it is willingness to help customers and provide prompt service. this dimension emphasize attentiveness and promptness in dealing with customers requests questions , complaint  and problems.   4. assurance: it means to inspire trust and confidence . assurance is defined as employees knowledge of courtesy and ability of the firm and its employees to inspire trust and confidence. 5. empathy: it means to provide caring individualized attention the firm provides its customers. in some count...

  Casual research design:   It is basically cause and effect relationship.   If x is independent variable.    Y is dependent variable.    If there is a change in x then there  will  be change in y also     Conditions for causality  : 1.Concomitant variation: There should be association between dependent and independent variable.   2.Time of occurrence: It should be occurred before or ongoing  process it should not occur after the process.   3.Absence of other possible casual factor: the other factors which are out of control should be nullified.   Validity in casual research experimentation   1 internal validity: refers to the manipulation of independent variables or treatment actually caused by dependent variables and control of extraneous variables is necessary.   2.external validity:    You have to design internal validity in such way that results can be generalized  to mass . ...

    Research design:  classification The research the design may be classified into exploratory, descriptive and conclusive (cause and effect) Exploratory: Exploratory research design is commonly known as unstructured informal research.  It is done to know more information when the researcher doesn’t know much about the problem.  It is  qualitative. Result: tentative   Conclusive: Conclusive research design is a structured design and formal. Research is structured and formal.  Sample size is high. Data analysis is quantitative. Result: conclusive Explorative research is classified into two 1.       Direct 2.       Indirect   Direct they are two kinds 1.      Focus group interviews: non-structured and natural manner. Example: group discussion 2.     Depth interviews: non-structured Example: personal i...