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SEARCH ENGINE OPTIMIZATION

 



Search Engine Optimisation is the process of improving your site visibility in Google search results. The more visibility your website get in the Google search result, the more likely you will be getting more traffic to your website and hence attract prospective as well as existing customers to the website and enhance the sales.

Search engine optimisation is a fundamental part of digital marketing. The main use of search engines to find relevant information about products and services to the users with ease. 

Hence it is important to have greater visibility of your website as well as your webpages in the search engine result page to have an edge over the competitors.

 

How does Search Engine Optimisation work?

Google is one of the major search engines in the world. Google use bots to search for relevant information by searching from site to site thereby collecting relevant information from those pages and then it put all of them in Index. Several algorithms are used to analyse pages in the index. 

These algorithms take into account hundreds of factors to determine the order of pages that should appear in the Google search engine results page for a query that is provided by the user. 

This algorithm searches webpages and contents in it and filter relevant, secure pages with the intention of providing information rich search experience for the users. Therefore, optimising your webpages as well as the content present in it is important to rank your pages higher in the search results.

 

 

 

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