Open loop marketing

  A Classification of Scaling techniques   SCALING TECHNIQUES ARE CLASSIFIED INTO TWO   Comparative   Non-comparative     Comparative scales  involve  the direct comparison of stimulus objects. Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.   Under comparative they are four kind of techniques   1.paired  comparison   2.rank order   3.constant sum   4.q sort  and other  procedures     In non-comparative scales, each object is scaled independently of the others in the stimulus set. The resulting data are generally assumed to be interval or ratio scaled.   Under non comparative scales they are two kinds   1.continuous rating scales   2.itemized rating scales   Again,  under itemized scaling they are three kind   1.likert   2.semantic differential   3.stapel     Paired comparison   An activity for evaluating a small range of options by comparing them against each other.     Rank order scaling   Respondents are presented with sev

  The House of Quality is an opinion of a customer analysis tool and a key factor of the Quality Functional Deployment technique. It starts with the say of the customer. It is a tool to decipher what the customer wants into products or services that meet the customer wants in terms of engineering design values by means of generating a relationship matrix.   Quality Function Deployment functions such as the house of quality are used on consumer products to categorize and manage design trade-offs. It includes studying customer necessities. The customer necessities can be in the form of a marketing investigation which has been directed towards a certain marketing group. It may not work well for present products but the outcomes are quite effective if you are considering into solving a big design problem. In general, the purpose of this survey is to discover what consumers want from consumers. The house of quality serves as a good spot between the customer necessities and the engineeri

 STEPS INVOLVED IN DEVELOPING NEW PRODUCT DESIGN: IDEA GENERATION: The design process begins with understanding the customer needs. Ideas for a new product can come from several sources. Internal sources include employees, research and development, market research. External sources include customer, political, environmental, and technological. SCREENING IDEAS: The purpose of screening ideas is to exclude those ideas that do not seem to have high potential. FEASIBILITY STUDY: Feasibility study consists of market analysis, economic analysis and technical and strategic analysis The market analysis through customer analysis and market survey assesses whether there is adequate demand for the proposed product to invest in developing further. If the adequate demand subsists, then there is an economic analysis that aims at establishing the production and development costs and relates them with estimated sales volume.   The profit potential of the product can be deliberated usin

  INBOUND MARKETING it is a type of methodology that attract the attention of prospects as well as new customers via informative and useful content creation and unique experiences are made to cater to the specific needs and buying behavior of the prospective customers.   Inbound marketing refers to the methods by which attracting customers towards your website so that you have to spend a minimal amount of resources to acquire them.   Inbound marketing focuses on creating quality content that pulls people into your website and business. These people may already be searching online for the answers, they may be researching our industry, they may be visiting our competitors' website and they may be in a stage to decide whether they need a product from our website or from competitors.   So our ultimate goal is to have content that matches the expectation and leads to the buying process thereby attract in the interested prospects. By transforming the content in our website

WHITE HAT SEO It refers to the methods that we incorporate in our website which improves the search ranking of the website on a search engine results page. Search engines’ terms of service is not violated and the integrity of the website is maintained. Some of the methods of white hat SEO are : Good quality content and services offered via the website Optimising the website for fast loading in desktop as well as in mobile devices Using keyword on which method tax which are descriptive and search engine friendly. Creating a simple and easy to navigate website to enhance user experience. Violating terms of service can get your website banned from Google as well as from other search engines. Implementing your webpages with white hat SEO practices is the best way to create an ethical and sustainable website.   BLACK HAT SEO It refers to a set of methods that are used to increase the websites’ or web pages’ rank in the search engine results by violating the terms of servi

  ON PAGE SEO On page search engine optimisation is the process of optimising the web page contents of your website to enhance your visibility in search engines. some of the practices of contest procedure includes optimising the headings, contents, internal links as well as URLs. Optimising your individual web pages will help to rank higher and get more relevant traffic from the search engines. Both content as well as the HTML source code of a page should be optimised so as to rank better in search engine results. relevant content should be published as soon as the quality of content should be high in order to rank higher in the search engine. The process also includes victimizing the headlines also including images which are relevant which creates a better user experience. Decimal factors can gate trustworthiness among users.   OFF PAGE SEO Off page search engine optimisation are the efforts which are taken outside the website to improve its visibility in search engine resu

  Search Engine Optimisation  is the process of improving your site visibility in Google search results. The more visibility your website get in the Google search result, the more likely you will be getting more traffic to your website and hence attract prospective as well as existing customers to the website and enhance the sales. Search engine optimisation is a fundamental part of digital marketing. The main use of search engines to find relevant information about products and services to the users with ease.  Hence it is important to have greater visibility of your website as well as your webpages in the search engine result page to have an edge over the competitors.   How does Search Engine Optimisation work? Google is one of the major search engines in the world. Google use bots to search for relevant information by searching from site to site thereby collecting relevant information from those pages and then it put all of them in Index. Several algorithms are used to analyse pages

  Discriminant analysis     A technique for analyzing data when the dependent variable is categorical on  nominal  scale.   The predictor or independent variables are interval in nature.   For  e.g. :   The dependent variable may be the choice of a brand of laptop (A, B and C) and the independent variables may be ratings of attributes on a 7-point Likert\ scale.   When the dependent variable has two categories, the technique is known as  two group discriminant analysis.   When three or more categories are  involved,  the technique is referred to as  multiple discriminant analysis.   In two – group  case,  it is possible to derive only one discriminant function but in multiple discriminant  analysis, more  than one function may be computed.